Case Studies

AM Solar

AM Solar is the nation’s leading provider of independent power solutions for RVs and other off-grid applications, offering solar panel kits and related equipment as well as custom installations. The company wanted to increase both their onsite RV conversions as well as online product sales. 20North delivered significant increases in organic and paid web traffic in 2019 compared to 2018.

AM Solar Goals

Drive Web Traffic
AM Solar was looking to drive greater traffic to its website to increase sales of its online solar products and kits as well as attract potential customers to its shop for custom conversions.

Increase Onsite Conversions
By attracting more customers to their website to understand their services and browse their products, AM Solar wanted to increase sales of custom conversions onsite at their shop.

Increase Online Sales
AM Solar wanted to increase online sales of their DIY solar kits and accessories and encourage customer loyalty.

20North Strategies

Optimize Website
AM Solar had just built a new website that dropped in search rankings; 20North created a new URL structure, meta data and keyword-rich content.

Drive Web Traffic
Using SEO strategies, paid search, display, remarketing and paid social campaigns, 20North drove huge increases in traffic and conversions.

Launch Video
20North helped AM Solar to launch a YouTube channel with DIY videos to successfully drive search and additional traffic to the website.

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Increase in Organic Traffic

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Increase in Paid Search Traffic

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Increase in Paid Social Traffic

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Increase in Total Sessions

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