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Setting the Table for Success
Scaling revenue while reducing advertising inefficiencies
Client
PECOS Outdoor
Services
Paid Advertising
Industry
Outdoor Equipment
Platforms
Meta
Increase in Gross Sales
180%
Increase in ROAS
35%
Project Overview
PECOS Outdoor, a Texas-made brand specializing in premium outdoor workstations, was in search of a full-service vendor to scale overall paid media sales. Over the course of the 6-month partnership with 20North, revenue nearly tripled on the Meta platform.
- Overlapping audience segments
- Lack of creative testing
- Stagnant revenue growth
Project Execution
20North reduced budget inefficiencies while adopting a scalable strategic approach.
- Established campaign & audience segmentation
- Excluded previous purchasers from prospecting efforts
- Tested a multitude of tailored copy & creative
- Ventured into new channels by adding Google Ads
- Utilized lead gen giveaways to funnel users through the buying cycle & expand top-of-funnel growth
Project Results
During the 6-month partnership, 20North was able to scale budget by over double while increasing return on ad spend by 35%.
- 180% increase in sales
- Grew email subscriber list by 5k in under 100 days
- Expanded reach through Google Ads
Testimonial
"20North was able to strategize and execute our Meta & Google ads initiatives. They are transparent, and responsive in our day to day communications. Unlike most agencies, they will the take the time dive deep into our analytics with us, and provide clear, transparent answers to all our questions. We put challenges on our account manager, and they were always able to find the answers or explanations we were looking for. I highly recommend their services."
