Winning On Google

Utilizing a blend approach of SEO and SEM to capture leads.

Situation

Roam is a shared workspace offering flexible month-to-month memberships, offices, and offsite meeting space. Before partnering with 20North, marketing efforts were focused on content development, in-person events, and partnership strategies with a ton of digital strategies still untapped. As COVID concerns eased, there was an appetite to tackle Google as a marketing channel.

Opportunity

To win on Google as a platform, Roam needed a blended approach of SEO and SEM to capture leads as they needed services. We focused on landing pages, Google Search Ads, and Optimized SEO.

Action

20North was able to build out focused pages that helped Roam rank on page 1 locally while deploying paid ad strategies to capture high intent keywords. This drove high quality leads that converted at higher rates.

Results after 6 Months of Work

  • Google Impressions increased 82%
  • Organic Revenue increased 202%
  • Keywords ranking on page 1 of Google increased 130%