Knocking Paid Media Out of the Park
Capturing new audiences while transforming advertising strategy.
Client
Bruce Bolt
Services
Paid Advertising
Industry
Sports, eCommerce
Platforms
Google Ads
Increase in Gross Sales
260%
Lowered overall spend by
25%
Project Overview
BRUCE BOLT, an 8-figure CPG brand from Austin, Texas with a focus on the baseball category, was struggling with stagnant sales prior to partnering with 20North. In 4 months, sales from advertising increased by over a million dollars a month, and ROAS has reached consistent double digits.
- Wasted budget and inflated ROAS
- Lack of audience segmentation
- Redundant ad creative
- Ineffective tracking and campaign execution
Project Execution
20North cut advertising waste and implemented a best-in-class strategy.
- Reinstated and optimized previously suspended Google shopping feed
- Lowered overall spend by 25%
- Installed proper tracking tactics, refreshed creative, & established campaign segmentation
- Ventured into new channels by adding TikTok advertising
- Conducted multivariate testing
Project Results
In 4 months 20North and BRUCE BOLT broke every sales record the company had – 3 times.
- 260% increase in gross sales
- Captured new audiences
- Double digit ROAS
- Ventured into new channels by adding TikTok advertising
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