Knocking Ads Out of the Park

Capturing new audiences while transforming advertising strategy.

BRUCE BOLT, an 8-figure CPG brand from Austin, Texas with a focus on the baseball category, was struggling
with stagnant sales prior to partnering with 20North. In 4 months, sales from advertising increased by over a
million dollars a month, and ROAS has reached consistent double digits.


BRUCE BOLT was running ads on half a dozen channels but was struggling to get sales from advertising above
$0.5M a month. They had worked with 8 advertising agencies since 2017.


20North cut advertising waste and implemented a best-in-class strategy.

  • Reinstated and optimized previously suspended Google shopping feed
  • Lowered overall spend by 25%
  • Installed proper tracking tactics, refreshed creative, & established campaign segmentation
  • Ventured into new channels by adding TikTok advertising
  • Conducted multivariate testing


In 4 months 20North and BRUCE BOLT broke every sales record the company had – 3 times.


Founded in 2017 by an Austin-based, 16-year-old baseball fanatic, BRUCE BOLT elevated the batting glove game.
Bear Mayer, needing funding for his first truck, was tasked with starting his own business. With the help of his
entrepreneur father, Bear sought a solution to the ongoing battle of ephemeral batting gloves.

After nearly 2 years of planning and roughly 12 prototypes, the finished product was ready to take center stage.
Made from 100% real Cabretta leather with inverse stitching and double padding in wear areas, the BRUCE
BOLT batting glove is second to none.

Client Testimonial

“Everyone at 20North is a professional that genuinely cares about growing our business. They’re trustworthy and
I’ll be recommending them to all my friends in the eCommerce industry.”

–  Chris Hall (Senior Marketing Manager at BRUCE BOLT)