Gaining Online Exposure

Taking Key Market Share with Higher Online Exposure

Situation

Blessed Performance is a primary automotive performance parts retailer, specializing in pickup trucks. Before they partnered with 20North, SEO was not a focus and they were looking to take the company to the next level, having just secured a warehouse to expand operations. Their primary objective for further growing the business centered around taking market share from competitors. Advertisements and forum posts had helped Blessed Performance grow up to a point, but this would not sustain the company’s growth and full potential.

Opportunity

To take key market share from industry leaders, Blessed Performance needed higher online exposure through relevant content that attracts buyer interest.

Action

20North became a partner with Blessed Performance to increase the brand’s online relevance and increase organic traffic. The team kicked off a highly focused SEO campaign with a goal of moving high intent, priority keywords to page 1 of Google’s results page.

Results after 5 Months of Work

  • Organic Traffic increased 79%
  • Organic Revenue increased 54%
  • Keywords ranking on page 1 of Google increased 234%