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There are many SEO tools on the market today so it can be difficult to decide which ones to use. Here are our 8 favorites that we leverage every day to drive great SEO results for 20North clients.
1. Google My Business
Google My Business is a free user-friendly tool that helps businesses and organizations manage their online presents on Google. This tool helps customers find your business across Google including Search and Maps. Google My Business also allows customers to easily find and access key information about your business like the opening/closing times, address, phone number, and the services your business provides.
2. Google Analytics
Google Analytics is a free tracking service that works by implementing a code onto your website. This code tracks valuable data about which channels drive the most traffic on your site and insights about the audience who visits your site. The analytics of the audience include their age, gender, interests, devices, and location.
SEMrush is an all-in-one tool that is used to help businesses discover new marketing insights. As well as improve the online visibility of your website. SEMrush gathers and generates reports that help marketers and businesses in the following services: SEO, PPC, SMM, PR, Keyword Research, Competitive Research, Content Marketing, Marketing Insights, Campaign Management, and more.
4. Google PageSpeed Insights
Google PageSpeed Insights is a tool that allows users to test the speed of a web page quickly and effortlessly. By simply entering a URL and hitting “Analyze” this tool will quickly get you a score of the web pages speed for desktop and mobile. Google PageSpeed Insights will also generate a thorough report of what is slowing down the web page.
5. Screaming Frog
Screaming Frog is an SEO Spider tool that crawls your website to help improve its onsite SEO. This tool enables the user to download and crawl 500 URL’s for FREE. When crawling your websites URL’s, Screaming Frog will extract and audit data pertaining to common SEO issues.
6. Yoast SEO
Yoast SEO is a plug-in for WordPress that helps your site and content meet the highest technical SEO standards. One of the main resources of this tool is its ability to determine the overall readability of your site. This way you can make sure your website is operating and performing in the most search engine-friendly approach possible.
7. Google Search Console
Google Search Console is a search-engine focused tool that provides insights that can help site owners improve visibility and presence in the search engine page results (SERP’s). This tool helps you monitor, maintain, and troubleshoot your site’s presence in Google Search Results. In addition to, helping you understand and enhance how Google sees your site.
AccuRanker is a search engine marketing (SEM) and search engine optimization (SEO) tool that allows user to search, index, and export keyword rankings. This constantly evolving and refreshing tool aims to gain growth for your site through the knowledge of powerful keywords. AccuRanker is the fastest and most accurate rank tracker in the word.
20North’s team of experts specialize in SEO that gets your business in the top search results, drives organic traffic to your website and generates sales. Contact us today for a free consultation!
By Logan Dunaway