What is SEO?

SEO is making improvements on and off your website so when people search for products or services related to your business, you’re visible in their search results. Greater exposure in search engine results drives intent-driven traffic and leads to your website. Effective SEO considers user intent and delivers results that best meets customer needs.

There are two main components of SEO that impact your search engine results: Relevance and authority. Search engines use several factors to determine if content is relevant like quality, how the content is written, code and how other websites are linking to your website. The authority of a webpage is evaluated based on web-linking by other trusted sources.

A key distinction of SEO is that it involves organic ranking, which means you don’t have to pay for your position in the search results as opposed to paid traffic generated through paid ads.

Why is SEO Important?

The data doesn’t lie. SEO is a fundamental part of a business’ success.

#1 Position in Google Gets
33% of Search Traffic.

93% of Online Experiences
Begin with a Search Engine

81% of Consumers Research
Before Making a Purchase.

75% of Users Never Scroll
Past the First Page of
Search Results

70% of Links Search Users
Click on Are Organic.

Search is the #1 Driver of
Traffic to Content Sites.

20North Process

SEO is complex. Our approach is data-driven and impactful. We work with each client to develop a tailored SEO plan based on industry best practices and tactful strategies. We continuously measure results and fine-tune our strategy to deliver the best results.

Analytics: Data informs our SEO strategies. We use SEO data from web analytics tools to identify business opportunities and gaps.

Keyword Research: Keyword research involves finding and analyzing the optimal keywords based on industry, competitor research and search data. 20North uses search engine optimization tools to find what your target audience is searching online.

Content: A user is happy when they find a result that serves their needs. We create well-written, relevant content to boost your site’s SEO value.

Technical SEO: We take care of the back-end technical SEO so your site can be easily indexed and crawled by search engines.

Link Building: Link building involves getting hyperlinks from other websites to your own and plays a crucial role in driving organic traffic. 20North SEO Analysts leverage several link building techniques to build domain authority and improve your site’s ranking.

Online Reviews: Online reviews and SEO are closely tied together. Online reviews influence 93% of purchasing decisions and Google is the review site of choice with 64% of all consumers online.

Why 20North for Your SEO

20North is strategic, data-driven digital marketing consultancy. We are experts in search engine marketing, management consulting, software engineering, and business development to deliver a unique customer experience.

At 20North, we are focused on driving actionable insights and measurable results. Ready to invest in a digital growth engine and unlock the true potential of your business? Contact us today for a free consultation and in-depth audit of how you stack up against your competition.

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