Search Engine Optimization

What is SEO?

SEO is the data-driven marketing practice that seeks to improve both the quality and quantity of traffic to your website and ranking in search engine results. When implemented correctly, SEO is one of the best ways to gain exposure for your brand because it’s non-paid. The keys to successful SEO is understanding customer intent and serving up your business at exactly the time when customers are searching for your goods or services online.

Today, the largest search engines by traffic volume are these three industry titans:

  1. Google
  2. YouTube
  3. Amazon

Why is SEO important?

Getting noticed by potential customers has never been more important than during this unprecedented pandemic. Consumers are spending more time and making more decisions digitally. In 2021, every business’s true storefront is now online, even those that also have a brick-and-mortar presence. Since the beginning of time, businesses have paid top dollar for prime real estate to drive awareness, traffic and sales. The logic is simple: the easier it is for a potential customer to find you, the more likely they are to spend money with you vs. your competition.

And today, the best real estate is online. Over 90% of the U.S. population uses the Internet. As of January 2021, the average time spent online was over 7 hours a day. It’s no secret that almost every question being answered, first impression of a brand, and good or service sold is happening through this medium.

Even more striking, are the statistics on where all of that traffic gets funneled online. Google accounts for servicing over 92% of all searches globally. The top three Google search results get 75.1% of all clicks. Every position you gain in Google’s results accounts for 30.8% more clicks on average to that page. Over half of all e-commerce purchases are made through Amazon.

Given the dominance of these search engines in driving traffic to websites, you can’t afford to be sitting on the sidelines. If you’re not investing in a strong organic presence on the three major search engines, then you’re missing out on significant business. And guaranteed, your competitors are already there stealing share.


The 20North Process

There are many factors that go into SEO, but here are several that matter most:

  • Analytics – Who is my target audience and what and when are they searching online?
  • Content – How can I answer my target audience’s search intent with relevant, engaging content so they find me first?
  • Hyperlinks – What do the links to, from, and within my website tell Google’s algorithm about my site in terms of search results?
  • Reviews – Online reviews influence 93% of purchasing decisions and Google is the review site of choice with 64% of all consumers online.

Why 20North for Your SEO

20North is strategic, data-driven digital marketing consultancy. We are experts in search engine marketing, management consulting, software engineering, and business development to deliver a unique customer experience.

At 20North, we are focused on driving actionable insights and measurable results. Ready to invest in a digital growth engine and unlock the true potential of your business? Contact us today for a free consultation and in-depth audit of how you stack up against your competition.