Every business wants to save time and money. When it comes to outsourcing marketing, one of the best ways to save both of these precious commodities is via white label marketing. The term apparently originates with DJ practices of removing labels on record albums to keep the information from the competition. White label marketing offers high scalability of services using well-trained teams. It’s also a good way to add expertise in various disciplines to your company. White label marketing frees up time so your business can focus on growing.

White Label Marketing

In a nutshell, white label agencies are companies doing digital marketing work for other marketing agencies. This work is done under the original company’s brand name. For example, a client may hire a marketing agency for website promotion and increased search rankings. That agency, in turn, sends much of the work on to the white label agency, which then performs the necessary SEO work or whatever the brand name agency requests.

A High Level of Specialization

White label agencies often specialize in certain areas, whether SEO, social media marketing, PPC or other top digital marketing tools. Your business can engage experienced professionals at a reasonable cost. Hiring the same professionals would entail a huge amount of overhead, when factoring in salaries, benefits and necessary training. With a white label agency, you simply use the services of these professionals as needed, such as:

  • Advertising & SEO specialists
  • Social media managers
  • Website developers or designers
  • Writers and bloggers

In addition, your company doesn’t have to deal with all the overhead required with employees, whether filing taxes, funding retirement accounts or dealing with potential HR issues. It is simply a matter of paying the white label agency to get the specific expertise you need for your marketing efforts.

Who Benefits from White Label Marketing?

Any company that needs specialized marketing expertise can benefit from white label marketing. For the startup, using a white label company means you can easily obtain expertise. A larger company may find themselves with more work than they have workforce, and outsourcing overflow projects makes good sense, especially when the need is temporary. Digital marketing changes rapidly, and the use of a white label agency, like 20North Marketing, allows your company to take advantage of the latest knowledge, skills and expertise in SEO, PPC, web design and content and social media marketing.

The Bottom Line 

Those are just a few reasons to turn to white label marketing, but there are many more. The bottom line is that white label marketing can help your company achieve successful results and grow your business at a fraction of the cost of hiring additional staff.