Interested in how we can transform your business? Contact us
The relationship between backlinking and high-quality content runs deep. You might say it’s evolved into a love match.
When you combine high-quality, relevant, and authoritative content with quality backlinks, you can only help yourself in Google search. The best quality gets natural, organic links from other sites — one of the keys to successful content marketing.
For SEO best practices, backlinks are important. They help build trust and authority for search engines and potential customers. When prospects are reading content on a site they trust and they see a link to your organization, it can raise your profile in their mind.
If they click through to your site, however, and find poor quality or a less-than-satisfying user experience, all the positive attributes generated can disappear in an instant. While backlinks might help your search ranking position and get you more traffic, it’s the quality content that engages readers and converts prospects into customers.
Backlinks matter, but so does quality. One won’t work without the other
That doesn’t mean you should just write great content and sit back waiting for backlinks to accumulate spontaneously. A proactive approach to link building can help build your website or blog’s reputation.
There’s that “quality” word again.
Not all backlinks are created equal. If you want to get high-quality traffic, you need to get links from high-authority websites. Just a couple of backlinks from high-quality sites will serve you better than hundreds of links from low-quality sites. Search engines value links from high-quality referrers as more important.
So, how can you help create organic backlinks? Here are four backlinking tips to get you started.
1. Create the Right Type of Content
A study by BuzzSumo of one million blog posts and articles found a startling result. Three-quarters of online content get no links at all. What they also discovered is that certain types of content get the most backlinks.
So, publishing this type of content is more likely to attract links.
- List Posts
- Explaining Why Posts
- How-to Posts
List posts, such as compilations of recent industry statistics or actionable tips, are among the most cited content.
2. Add Your Content to Resource Pages
Google “useful resources” or “list of…” your topic and you’ll likely uncover sites that rank or list information. Reach out and politely ask if they will add you to their list.
3. Look for Broken Links
When links are broken or take you to inactive sites, it can make the publisher look bad. When you find broken links to content that’s related to yours, contact the site publisher and let them know. Then suggest they link to yours instead. Often, you’ll get a thanks and a link.
Ahrefs has a free broken link checker. If you find a site you want to target, use the broken link checker to find them.
4. Look for Mentions without Links
Have you set up Google Alerts for your brand? It’s a free service that will let you know when someone references your name or company.
You can use this to find places where you’ve been mentioned, but the author has not provided a backlink. If you ask nicely, you’ll often get a revision with the backlink.
Learn More SEO Best Practices
If you want to learn more about content marketing and improve your brand profile, contact 20North Marketing today. A full-service digital marketing agency, we help brands grow.