Investing in Valuable Content is Key for A Brand to Increase Awareness, Authority, & Digital Success
Kicking off our SEO work in January of 2022, Medical Packaging Inc., LLC (MPI) came to 20North to expand its digital presence and bring new users to the website. Both SEO & Advertising services have contributed to valuable conversions for MPI.
Our SEO strategy has been centered around long-form blogs that share extremely relevant and resourceful information with a variety of markets, professionals, and potential customers in the healthcare industry. With 69% of our blogs showing up on page 1 of Google, our strategic content has created a steady source of organic traffic and organic conversions.
Medical Packaging Inc., LLC (MPI) is a leader in the pharmaceutical packaging industry. They manufacture unit dose medication, pharmaceutical packaging and labeling systems, equipment, barcode labeling software, and materials. MPI provides these high-quality packaging solutions to hospitals, pharma and contract drug manufacturing organizations, long-term care facilities, and many more within the healthcare/pharmaceutical markets.
Founded in 1971, they have become the world’s top unit dosage packaging system manufacturer, serving customers in North America, South America, Europe, and the Middle East. Their goal is to be the premier manufacturer of pharmacy/pharmaceutical packaging solutions that save patients’ lives and boost productivity in healthcare networks and pharma industry.
For every business website, whether E-commerce, service-based, B2B, or B2C, there lies an opportunity to bring in more users through unbranded keywords. Showing up for unbranded searches, whether that be a product, service, question, or trending topic, is based on your website’s SEO. Producing valuable content will allow new users to find your site and your company’s solutions. Not only does this spread brand awareness and help you become an industry resource, but it also creates real conversions and profit.
Our strategy starts with in-depth keyword and industry research to understand what consumers in our target healthcare markets are searching for. By aligning MPI’s solutions with industry trends, questions, and high-volume topics, we consistently produced long-form blogs. Strategic writing ensures these blogs are ranked on Google, multiple even ranking #1 on the search engine page. Alongside our blogs, we have also optimized some of MPI’s product pages to ensure these transactional web pages are showing up on Google.
Our blogs have brought in over 6,000 users and have acted as top landing pages for MPI’s website. All of our work combines to raise the overall value of MPI’s website and increase their 2022 organic users by 53%.
We value MPI’s partnership because of the people we’ve met and the results we’ve built along the way. Continuing our work, we look to continue to grow the brand’s reach and rank for those highly-relevant topics that help secure MPI’s position as an industry leader.
“The 20North team has been an excellent partner for MPI. They have been assisting in improving website traffic to our company website, delivering engaging content with blogs, and helping us to reach new audiences with LinkedIn ads. Emily, Abby, and Ella are outstanding professionals and it is a pleasure working with them! I highly recommend 20North if you are looking for a digital marketing partnership.”
– Kevin Collazo (MPI’s Marketing Manager)