Driving Transformational Value

Leveraging YouTube and SEO to 13x e-commerce revenue

Situation

AM Solar built a new website and their ranking in organic search results plummeted.  AM Solar wanted to drive more traffic to the website to increase sales of its online solar products and DIY kits as well as to attract potential customers to its storefront for custom RV solar installations. At the time, they were experiencing about 2,000 visits per month to their website.

Opportunity

The RV solar energy system industry had a lot of online search volume from people looking for DIY solar installations, which was a great opportunity to increase AM Solar’s online sales.  There were also big opportunities to drive traffic and sales with “how-to” videos on YouTube as well.

Action

20North overhauled the current website, creating a new URL structure, meta data, and keyword-rich content and implementing ongoing SEO tactics. 20North also created and implemented a YouTube strategy for promoting videos to drive more awareness and traffic.

2 Year Results

  • Website Traffic increased from 2,000 visits per month to over 65,000 visits in less than two years.
  • Revenue went from $1.5 million to $5.5 million
  • Onsite sales increased from $120,000 to $1.7 million