20North BLOG

A Guide to Optimizing Your Website for SEO

A Guide to Optimizing Your Website for SEO

If you want your website to rank well in search results, website optimization is essential. It can be confusing since Google has more than 200 ranking signals in its algorithms that evaluate websites every time there’s a search query. And, they are...

6 Tips for Responding to Negative Google Reviews

6 Tips for Responding to Negative Google Reviews

When people go to search online, 85% of them are using Google. It’s the world’s largest search engine, so when they’re checking out your business, there’s a pretty good chance it’s happening on Google. When they do find your business, whether it’s...

A Guide to Choosing Digital Advertising Platforms

A Guide to Choosing Digital Advertising Platforms

The bulk of online advertising in 2020 focused on three areas of spending:  digital banner ads, paid search marketing, and social media advertising. Of the three, search accounted for nearly 50% of spending. Digital search ($62.1 billion or...

5 Tips to Improve Your Search Ads Overnight

5 Tips to Improve Your Search Ads Overnight

Google determines which ads it will show (and the order in which they show them) based on three factors: Bid price: the maximum amount you’re willing to pay for your adQuality: the relevance and “usefulness” of your ad and the website it...

10 Trends in eCommerce You Need to Leverage in 2021

10 Trends in eCommerce You Need to Leverage in 2021

The growth in eCommerce in 2020 added up to a 129% year-over-year increase. When the final numbers are tallied, eCommerce is expected to account for $709.7 billion in the US – an increase of more than $100 billion over 2019. Payment ChoicesLook for...

How to Run Healthcare Search Ads in the Age of COVID-19

How to Run Healthcare Search Ads in the Age of COVID-19

Under fire for spreading misinformation about COVID-19, the tech industry has tried to ensure safeguards to prevent the spread of bad info. There’s been a ripple effect across the internet and it’s impacting the paid search industry, especially...