20North BLOG

10 Ways to Optimize a Paid Search Campaign

10 Ways to Optimize a Paid Search Campaign

When it comes to making your PPC marketing efficient and improving your ROI, the key is optimization. Fortunately, there’s no shortage of data to help you make your decision. Follow these 10 paid search tips and you’ll be on your way to optimizing...

How to Drive Customer Loyalty Through Google My Business

How to Drive Customer Loyalty Through Google My Business

Here’s a recent digital marketing trend that can drive sales and customer loyalty, but you may not be using it. You can now add chat and messaging to your Google My Business (GMB) listing. That means when people find your business in maps or the...

How Non-Profits Can Leverage Google Ad Grants

How Non-Profits Can Leverage Google Ad Grants

If yours is like most non-profit organizations, you are always thinking about how you can raise more money. After all, the more money you raise, the more people or pets your charity or church can help. This is especially true during this COVID-19...

4 Tips to Leverage Google Shopping

4 Tips to Leverage Google Shopping

Google seems to have their fingers in just about everything and recently they announced that its free Google Shopping service was expanding. Google announced that Google Shopping is coming to its mainstream Google search results. Furthermore,...

Why Small Businesses Should Consider Facebook Shops

Why Small Businesses Should Consider Facebook Shops

On May 19, Facebook CEO Mark Zuckerberg and Shopify CEO Tobias Lutke announced Facebook Shops, allowing businesses to sell directly to customers through social media. Didn’t have time to watch the announcement? Don’t worry, the 20North Marketing...

Using PPC to Build Your Business

Using PPC to Build Your Business

One of the best uses for a small business’ marketing budget is not to focus initially on social media marketing or email campaigns. Not that these mechanisms are not important in growing a business but pay-per-click (PPC) marketing provides some...