20North BLOG

6 Strategies for Cyber Monday Success

6 Strategies for Cyber Monday Success

Cyber Monday continues to set records each year for online sales. Retailers this year are gearing up for one of the biggest holiday seasons ever. Expectations are that fewer shoppers will turn out for Black Friday sales at physical locations due to...

6 Tips for Successful Holiday PPC Campaigns

6 Tips for Successful Holiday PPC Campaigns

Keywords are the heart of Pay Per Click campaigns. If you get the keywords wrong, you’re missing an opportunity. The right keywords can drive an amazing amount of traffic your way and result in better holiday sales. 1. Do Your Holiday Keyword...

DOJ and Google Face Off Over Antitrust Concerns

DOJ and Google Face Off Over Antitrust Concerns

The Department of Justice (DOJ) and 11 states have recently sued Google, alleging violations of antitrust law for stifling competition to maintain its dominance in search and search advertising. The suit claims the search engine giant took action...

How Good Content Can Get You Noticed

How Good Content Can Get You Noticed

Using keywords effectively can help with organic search results. Pay per click (PPC) campaigns can entice people to go to your website. However, it’s the good content that hooks them in, gets them to notice you, and leads to conversions. There’s no...

4 Tips for Good Keyword Research

4 Tips for Good Keyword Research

When it comes to search, Google’s the undisputed king with a market share of 86.6%, according to Statista.com.  While the search engine giant uses more than 200 ranking methods in its algorithms, keywords still play a significant factor in which...

5 Important Link Building Strategies

5 Important Link Building Strategies

When it comes to SEO, it can be difficult to navigate the hundreds of algorithms search engines use to rank websites. Two things, however, have consistently helped improve SEO:  quality content and links from high quality and high authority...