20North BLOG

USING PPC TO BUILD YOUR BUSINESS

USING PPC TO BUILD YOUR BUSINESS

One of the best uses for a small business’ marketing budget is not to focus initially on social media marketing or email campaigns. Not that these mechanisms are not important in growing a business but pay-per-click (PPC) marketing provides some...

Why SEO Should Be Part Of Your PR Strategy

Why SEO Should Be Part Of Your PR Strategy

You are almost certainly using Search Engine Optimization (SEO) in your marketing, but how much of that extends to your Public Relations (PR)? The right answer is as much as possible. Visibility is key to the success of your enterprise, and nothing...

What Is Conversational Marketing?

What Is Conversational Marketing?

Wouldn’t getting the exact information about what your potential customer wants and needs prove a great boost to your online business? That has always been an opportunity in face-to-face retail encounters but now it’s realistic in digital...

6 Important Trends for Digital Marketing in 2020

6 Important Trends for Digital Marketing in 2020

Digital marketing evolves constantly, and there are new trends on the horizon as we enter the third decade of the 21st Century. Keep your marketing on track and adopt or change practices based on what consumers want in 2020. Conversational...

2020 Trends in Content Marketing

2020 Trends in Content Marketing

It’s a new year, and that means new approaches to content marketing. However, in 2020 content marketing will prove more powerful than ever. Major trends point towards changes in both creation and content. That’s why focusing on content market...

Is Your SEO Ready for Black Friday and Cyber Monday?

Is Your SEO Ready for Black Friday and Cyber Monday?

Black Friday is rapidly approaching, and that means Cyber Monday isn’t far behind. Do you have your SEO marketing in order for both huge sales days? Assess Your Site Before considering your SEO strategy, assess your website to ensure it can handle...