Google ads management
optimizing return on investment
At 20North, our Google Ads and paid search management expertise can help drive web traffic, generate online leads and clinch conversions. From selecting the right keywords and optimizing ads to adjusting bids and ad schedules, 20North is certified as a competent, trustworthy service provider for Google Ads. We’ve followed a rigorous process to achieve Google Partner status based on our high Google Ads skill level, ad spend across multiple accounts and client ad performance and revenue growth.
6 benefits of working with a Google Partner:
- Demonstrated Google Ads skills and expertise
- Continuous client revenue growth
- Dedicated support and business strategy
- Exclusive access to new Google beta features
- Speedy resolution of account issues
- Best practices in Google Ads testing and innovation
20North is highly experienced in Google Ads and paid search management and we can develop and execute the following PPC campaigns to help you reach your business goals.
Paid search or PPC (pay-per-click) advertising relies on a thorough understanding of user intent when searching for products and services online. The “key” to a successful search campaign is the “keyword”. As Google Ads and paid search management professionals, 20North will conduct a competitive analysis of keywords, optimize your ads and ad groups for the desired search terms so that your ads get shown when a customer is searching for your product or service.
If a picture is worth a thousand words, then Google display advertising can visually convey your brand message to the right target audience with high-quality images, videos, graphics and text. 20North will create compelling display ads with your unique selling proposition and optimize them for desktop, tablet and mobile. We’ll find the right lookalike audiences to target based on demographics, location and interests.
An important strategy that many businesses tend to overlook, remarketing can move a potential customer through the sales funnel to purchase your product or service. 20North has a team of Google Ads and paid search management specialists that can set up and manage your remarketing PPC campaign from start to finish. When a customer visits your site, a short piece of code or “pixel” drops a cookie in their browser that tracks their online behavior. As they visit other sites, your ad will continue to be shown to them through a bidding process that we manage in Google Ads.
If you have a product to sell, then you need to advertise it in Google Shopping because chances are your competitor is already there. Google Shopping is a service that allows customers to search, view and compare products side by side. 20North can establish and manage your Google Shopping campaign to ensure that your product is seen on the first page of search results.
Successful digital marketing is rooted in data and analytics. Being able to understand and interpret the data is more than an art; it’s a science. At 20North, we understand analytics and draw from our quiver of tools to read the data in real time, discover patterns and trends, and make educated predictions about consumer behavior. It enables us to design and execute smart digital marketing strategies to get the business results you desire.
Contact us today to discuss how we can chart a course to grow your business. We’re ready for our next adventure!