As the saying goes, you only have one chance to make a first impression. That goes double for your website and the time available to make that first impression is literally just seconds. By making a few changes to your website design, you can keep eyeballs on the screen and boost your conversion rates.

1. Up to Speed

If your website is too slow, you’ll lose customers. You’ve likely left a too-slow site yourself, so you can understand customer frustration. On average, it takes just two seconds of waiting for viewers to decide they’ll go elsewhere. If your WordPress is slow, it’s relatively easy to make a quick fix. Get rid of any plug-ins or themes that aren’t needed. Once unnecessary plug-ins and themes are gone, update everything on the site. The next steps involve optimizing your database and images. Switch on browser caching so that visitors’ browsers can store parts of your site on their hard drives, eliminating the need to download the next time they go to your site.

2. Optimize Your Site for Mobile Use

Most people visit your site on their phones, not their desktops or laptops. If your website isn’t designed for predominantly mobile use, customers will give up on it. Break up large chunks of texts on the page into smaller bits, so that mobile users can easily access and read it. Keep in mind that mobile phones are slower than other technology, so speeding up your site is especially critical.

3. Include Testimonials

Testimonials and reviews are not an afterthought. Every website selling products or services should include them. People want to know other people’s experiences before they purchase an item, visit a restaurant, or use a service. When a site doesn’t contain testimonials or reviews, users must rely on information provided by the site owner, and for many people, that’s not sufficient.

4. Simplify Your Site

Less is more on a website. Viewers don’t like cluttered sites or unfamiliar layouts. Clean up your site with a few simple tricks, such as eradicating the sidebar and getting rid of carousels. The former is hard to read and distracting, while the latter has never found favor with the general public. Remove tabs, sliders, and accordions, additions that most viewers ignore. Ask someone who has never seen your site before to look it over and get feedback from them about navigation and the ability to find what they want. If customers can’t readily find what they are looking for, they will leave and never come back.

5. Call to Action  

Your call to action button is among the most essential components of your website. You want to ensure customers can see it easily. While the call to action button requires prominence, it also requires an attractive appearance, with good design. Button is not a metaphor the call to action button should resemble a button so that clicking on it is obvious. Choose a standout color and pleasing format and place the button in the correct place, which is generally near the top of the page so users don’t have to scroll down too far.

 


Lee Ladyga

As CEO of 20North Marketing, Lee Ladyga takes a thoughtful, collaborative approach to understanding his client’s business goals and developing and executing digital marketing plans to achieve measurable results. Lee began his career as a developer, having worked on everything from backend software to mobile apps for various companies. Coupled with his years of experience in digital marketing, including SEO, SEM and analytics, Lee has a proven track record building highly engaging websites and marketing through multiple digital channels to drive online traffic and conversions. Lee and his wife live in Wailuku on Maui and enjoy spending time snorkeling and scuba diving.

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