In today’s technology-driven, social media-obsessed society, news and information travels faster than ever before, as does the opportunity for misinformation and rapid erosion of public trust. How a company responds to and manages through a reputational issue or crisis shapes consumers’ perceptions about their brand. At 20North, we have extensive experience in developing and executing communications strategies that can generate favorable earned media, managing both internal and external communications for complex situations such as mergers and acquisitions, and protecting a company’s reputation through times of crisis.

We will work with you to put together effective crisis playbooks, conduct spokesperson training and run through table-top crisis exercises. Our team can also help develop and implement internal and external communications strategies for multiple channels, such as email, social media, news media and websites.