“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
– Warren Buffet, Chairman and CEO of Berkshire Hathaway.

In today’s technology-driven, social media-obsessed society, news and information travels faster than ever before, as does the opportunity for misinformation and rapid erosion of public trust. How a company responds to and manages through a reputational issue or crisis shapes consumers’ perceptions about their brand. At 20North, we have extensive experience in developing and executing public relations strategies that can generate favorable earned media, managing both internal and external communications for complex situations such as mergers and acquisitions, and protecting a company’s reputation through times of crisis. We believe in being prepared well in advance for any type of issue or crisis that may arise. We will work with you to put together crisis playbooks that work, conduct spokesperson training and run through table-top crisis exercises. Our team can also help develop and implement internal and external communications strategies for multiple channels, including email, social media, news media and websites.