Also known as local pay-per-click (PPC), geo-targeting is a very effective way to deliver personalized, relevant messaging to customers and prospects based on their location, whether they’re near your brick-and-mortar store or at a competitor’s business. With GPS in mobile devices, you can determine a prospective customer’s geo-location at any given moment and serve them relevant ads in real time to increase your foot traffic and sales. 20North can develop and execute geo-location campaigns for your business from start to finish, including identifying which locations should be included in and excluded from the campaign, developing the creative and messaging, delivering the ads and tracking the results. We can target the desired audience by local event, geographic radius and location-specific keywords used in organic search.