“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
– Jeff Bezos, Founder and CEO of Amazon.

Your brand is a set of perceptions that people have about your company and it lives in their hearts and minds. The most successful brands in the world employ a cohesive, consistent and clear brand strategy to add value to what they’re offering. When done right, a strong brand strategy can help companies stand out from the competition, foster a deeper connection with their customers and build customer loyalty. 20North can help your company build and amplify your brand, guiding you through our 10-step process from articulating a mission and vision statement to creating a logo, tagline, voice and brand guidelines to providing    recommendations for how to integrate your brand into every aspect of your business, especially in your multi-channel marketing efforts.