2020 Trends in Content Marketing

2020 Trends in Content Marketing

It’s a new year, and that means new approaches to content marketing. However, in 2020 content marketing will prove more powerful than ever. Major trends point towards changes in both creation and content. That’s why focusing on content market results is more crucial...
Writing Effective Emails to Your Customers

Writing Effective Emails to Your Customers

Even though you’re a business owner, you’re also a consumer. Like the customer demographic you are trying to reach via email marketing, there are businesses trying to entice you on a regular basis to visit their sites and purchase products or services. It’s likely you...
Targeting Customers With Micro-Moment Marketing

Targeting Customers With Micro-Moment Marketing

Today’s customer wants their product right away. There’s an instant when a potential customer grabs their smartphone to search for information, whether it’s to make a purchase, seek out a restaurant or do anything else regarding the possible spending of money. Google...
6 Trends in Pay-Per-Click Marketing

6 Trends in Pay-Per-Click Marketing

Pay-per-click (PPC) marketing has come a long way in the past decades, and more changes are in store. What may have worked a few years ago in PPC advertising now seems dated. Here are six trends transforming the PPC landscape. More Automation Expect even more...