Search Engine Optimization Analyst
About 20North
20North is one of the country’s top digital agencies. 20North is headquartered in Atlanta, GA in the heart of Buckhead. We service customers in the private equity, eCommerce, franchise, and healthcare space. If you’re interested in rapidly advancing your career with a fast-growing company – we’d love to meet you!
Position Summary
The Search Engine Optimization Analyst is responsible for implementing several digital marketing strategies for client accounts. The main goal of the SEO analyst is to improve web and Google performance for clients through optimizing existing content, creating SEO-focused content, and developing new digital marketing strategies. The analyst should quickly understand and support initiatives that will contribute to the goals and success of our client accounts.
Responsibilities & Duties
- Execute various elements of a client’s digital marketing strategy
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Perform extensive keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Assist in the creation of new SEO-focused content to increase incoming traffic from Google and other search engines
- Research trending topics within a variety of industries to develop relevant content
- Monitor and evaluate search results and search performance across the major search channels
- Perform monthly planning and reporting in coordination with digital marketing and client goals
- Build strong and positive relationships with clients and other levels of the 20North organization (Advertising, Web Development, Sales, Email Marketing)
- Stay updated with SEO, search engine, social media, and internet marketing industry trends and developments
Professional Skills & Competencies
- Bachelor’s degree in a related field (Marketing, Advertising, Finance, Economics, Business Development)
- 3.5 GPA or higher
- Ability to work in office
- Proficiency in MS Excel, PowerPoint, and Word
- A passion for SEO and digital marketing
- Excellent written and oral communication skills
- Strong interpersonal skills and the ability to work well with others
- Exceptional organizational skills and ability to work on multiple projects at once
Required Professional Qualifications
- Google Analytics Certified
- Experience working with Google Analytics, Google Search Console, and Google Tag Manager
- A basic understanding of HTML
- Knowledge of current and developing SEO trends and best practices
Compensation & Benefits
- Competitive salary plus performance incentives
- Company health and dental insurance
- 401K Matching
- Free gym and parking at the office
- Paid vacation and sick days
- Company Provided MacBook
- Opportunity to advance your career
Note
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.
20North Marketing is an Equal Opportunity Employer, drug free workplace, and complies with ADA regulations as applicable