Digital Marketing Analyst
About 20North
20North is one of the country’s top digital agencies. 20North is headquartered in Atlanta, GA in the heart of Buckhead. We service customers in the private equity, eCommerce, franchise, and healthcare space. If you’re interested in rapidly advancing your career with a fast-growing company – we’d love to meet you!
Position Summary
We are hiring for our Digital Marketing Analyst positions to start in January 2025 and Summer 2025. For this role, you will have one of two specialities, Search Engine Optimization or Paid Media.
The Search Engine Optimization Analyst is responsible for improving web and Google performance for clients through optimizing existing content, creating SEO-focused content, and developing new digital marketing strategies.
The Paid Media Analyst is responsible for campaign setup, optimization, scalability of existing channels, discovery and implementation of new channels, and reporting on Google, Meta, LinkedIn, Amazon, and other platforms.
The Email Marketing Analyst is responsible for creating, executing, and optimizing email campaigns. They analyze campaign performance data, such as open rates, click-through rates, and conversion rates, to understand audience behavior and improve campaign effectiveness.
Responsibilities & Duties
SEO
- Execute various elements of a client’s digital marketing strategy
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Perform extensive keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Assist in the creation of new SEO-focused content to increase incoming traffic from Google and other search engines
- Research trending topics within a variety of industries to develop relevant content
- Monitor and evaluate search results and search performance across the major search channels
- Perform monthly planning and reporting in coordination with digital marketing and client goals
- Build strong and positive relationships with clients and other levels of the 20North organization (Advertising, Web Development, Sales, Email Marketing)
- Stay updated with SEO, search engine, social media, and internet marketing industry trends and developments
Paid Media
- Maintain an efficient, scalable paid media strategy for clients
- Communicate clearly with clients to provide updates regularly on the status of campaigns, performance, goals, and optimizations
- Build strong relationships and rapport with clients
- Interact comfortably at all levels of the organization
- Hone knowledge of industry best practices, client verticals, and new technologies
- Monitor and administer web analytics dashboards, key reporting tools, and highlight areas of importance in accordance client goals
- Monitor and evaluate campaign results and performance across relevant advertising channels
- Communicate to team and management on project development, timelines, and results
- Work closely with other team members to meet client goals
Professional Skills & Competencies
SEO
- Bachelor’s degree in a related field (Marketing, Advertising, Finance, Economics, Business Development)
- 3.5 GPA or higher
- Ability to work in office
- Proficiency in MS Excel, PowerPoint, and Word
- A passion for SEO and digital marketing
- Excellent written and oral communication skills
- Strong interpersonal skills and the ability to work well with others
- Exceptional organizational skills and ability to work on multiple projects at once
Paid Media
- Passion for PPC and digital marketing overall
- Understanding of PPC best practices, KPIs and platforms
- Eager to learn, curious to answer the “why,” and stay on top of industry trends
- Outstanding ability to think creatively and propose novel ideas for campaigns
- Strong attention to detail and the intricacies of each client
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management, and time management skills in a deadline driven atmosphere
- Highly organized and resourceful problem solver
- Thrives in a collaborative environment
- Excellent written and verbal communication skills
- Ability to quickly adjust to changing priorities and conditions
Required Professional Qualifications
SEO
- Google Analytics Certified
- Experience working with Google Analytics, Google Search Console, and Google Tag Manager
- A basic understanding of HTML
- Knowledge of current and developing SEO trends and best practices
Paid Media
- Proficiency in MS Excel, PowerPoint, and Word
- Google Ad Certified
- Google Analytics Certified
- BS/BA degree
Compensation & Benefits
- Competitive salary plus performance incentives
- Company health and dental insurance
- 401K Matching
- Free gym and parking at the office
- Paid vacation and sick days
- Company Provided MacBook
- Opportunity to advance your career
Note
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.
20North Marketing is an Equal Opportunity Employer, drug free workplace, and complies with ADA regulations as applicable