The difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) lies in how the two strategies are used to enhance the traffic coming from Google search and other search engines. SEO focuses on optimizing your website and content to improve your organic search results. SEM includes the marketing tactics you use to gain […]

While blog posts can talk about all sorts of different things, the highest converting blog posts all have a common theme. With any content you create, you should always focus on one overriding question:  Why? Why would anyone want to engage with what you’re creating?  What do they get out of spending time reading your blog […]

Ben Franklin said, “time is money.”  When it comes to websites and apps, good ole Ben knew what he was talking about. Check out these page-loading stats and see if you don’t agree: The first five seconds of load time have the largest impact on conversion rates Conversions drop by as much as 7% for […]

Nearly half of all searches (46%) on Google are looking for local information. This represents a great opportunity for local businesses if they are deploying SEO best practices as part of their search marketing efforts. Whether you use a digital marketing agency or not, you can improve your Google search rankings by optimizing your Google […]

The relationship between backlinking and high-quality content runs deep. You might say it’s evolved into a love match. When you combine high-quality, relevant, and authoritative content with quality backlinks, you can only help yourself in Google search. The best quality gets natural, organic links from other sites — one of the keys to successful content […]

Alphabet, the parent company of Google, is killing it right now. In just the first quarter of 2021, the tech company pulled in $55.31 billion — $3.6 billion more than expected — and a 34% increase from Q1 2020. Google’s revenue is up 34% from the same time last year. That’s a tidy $17.9 billion […]

If a picture is worth a thousand words, what’s a video worth? You may think that’s a rhetorical question but according to Dr. James McQuivery at Forrester Research, video is worth 1.8 million words. That’s how powerful a tool video can be when attempting to inform, engage, entertain, and influence people. Nearly two-thirds of marketers […]

Have you been seeing weird URL strings in your Google Analytics landing page data? Do they look something like this? These are and Google Click IDs. Most Google and Facebook advertisers understand that these IDs can help Power smart bidding when they are captured and uploaded back into Facebook and Google. However, these are starting […]

There are many aspects of Google Ads that are important to consider when creating a campaign. To run a successful Google Ads campaign, incorporate these 9 tips below. Define the goal of your campaign. It’s important to have a clear goal to achieve your objectives for the campaign, so you know how to write the […]

Everybody wants to be at the top of the list on page one of Google search. The top few results get the overwhelming majority of clicks. Improving your ranking starts with taking proactive steps to increase your search engine visibility, including SEO best practices and SEM best practices. Here are seven proven strategies to improve […]