Voice SEO is optimizing keywords and phrases for voice searches using voice assistive devices like Amazon Echo and Google Home. Today, voice search is everywhere. And it’s quickly becoming a preferred search method for many consumers as it’s more natural to speak than type. It’s quick, intuitive, and tells people what they really want to […]

When running a business, Google is your best friend, but only if you learn to speak their language. If you are not currently utilizing SEO strategies and taking advantage of the digital landscape, you could be missing out on a massive amount or traffic and revenue. As a society, we are increasingly reliant on digital […]

The pandemic has made eCommerce a more vital part of the economy, faster than most anticipated. This article is going to give an overview on what you need to know about Shopify versus Shopify Plus. In the middle of March 2020 – everything that we knew about how daily life functioned changed. Many people thought […]

What Are Backlinks? Backlinks, also known as inbound or incoming links, are a link from one website to another. When you link to another website, they have a backlink from you and when another website links to you, you have a backlink from them. If you’re trying to optimize your website’s SEO, backlinks are incredibly […]

If you’re thinking about building a new website and can’t decide on the best content management system to use, we’ve put together a list of the 5 best options for your site. Whether you need a site for blogs, marketing, services, or eCommerce, we’ve provided some of the best website platform options for you to […]

Using keywords effectively can help with organic search results. Pay per click (PPC) campaigns can entice people to go to your website. However, it’s the good content that hooks them in, gets them to notice you, and leads to conversions. There’s no shortcut. If people get to your site and the content is weak, they’ll […]

When it comes to digital marketing trends, many of the things on the SEO best practices list for 2021 are repeats from 2020. In chasing the new trends, you can’t discount the fundamentals. Crafting compelling content marketing pieces for organic search, deploying strategic paid search campaigns, and focusing on conversions aren’t going out of style. […]

It’s a big decision. Any digital marketing agency you work with should treat your business like it’s their own and be passionate about what they do. You can learn a lot of skills, but it’s difficult to fake passion. If they clear those hurdles, here are the 10 questions you should ask when hiring a […]

The bulk of online advertising in 2020 focused on three areas of spending:  digital banner ads, paid search marketing, and social media advertising. Of the three, search accounted for nearly 50% of spending. Digital search ($62.1 billion or 49.9%) Digital banner ads ($24.3 billion or 19.5%) Social media ads ($37.9b or 30.4%) The big winners in […]

When people go to search online, 85% of them are using Google. It’s the world’s largest search engine, so when they’re checking out your business, there’s a pretty good chance it’s happening on Google. When they do find your business, whether it’s in the Google Maps or Google My Business listings, it shows your reviews. […]