Using keywords effectively can help with organic search results. Pay per click (PPC) campaigns can entice people to go to your website. However, it’s the good content that hooks them in, gets them to notice you, and leads to conversions. There’s no shortcut. If people get to your site and the content is weak, they’ll […]

When it comes to digital marketing trends, many of the things on the SEO best practices list for 2021 are repeats from 2020. In chasing the new trends, you can’t discount the fundamentals. Crafting compelling content marketing pieces for organic search, deploying strategic paid search campaigns, and focusing on conversions aren’t going out of style. […]

It’s a big decision. Any digital marketing agency you work with should treat your business like it’s their own and be passionate about what they do. You can learn a lot of skills, but it’s difficult to fake passion. If they clear those hurdles, here are the 10 questions you should ask when hiring a […]

The bulk of online advertising in 2020 focused on three areas of spending:  digital banner ads, paid search marketing, and social media advertising. Of the three, search accounted for nearly 50% of spending. Digital search ($62.1 billion or 49.9%) Digital banner ads ($24.3 billion or 19.5%) Social media ads ($37.9b or 30.4%) The big winners in […]

When people go to search online, 85% of them are using Google. It’s the world’s largest search engine, so when they’re checking out your business, there’s a pretty good chance it’s happening on Google. When they do find your business, whether it’s in the Google Maps or Google My Business listings, it shows your reviews. […]

If you want your website to rank well in search results, website optimization is essential. It can be confusing since Google has more than 200 ranking signals in its algorithms that evaluate websites every time there’s a search query. And, they are often moving targets. If you’re wondering what Google says is the most important, […]