There are many aspects of Google Ads that are important to consider when creating a campaign. To run a successful Google Ads campaign, incorporate these 9 tips below. Define the goal of your campaign. It’s important to have a clear goal to achieve your objectives for the campaign, so you know how to write the […]

Everybody wants to be at the top of the list on page one of Google search. The top few results get the overwhelming majority of clicks. Improving your ranking starts with taking proactive steps to increase your search engine visibility, including SEO best practices and SEM best practices. Here are seven proven strategies to improve […]

There are many SEO tools on the market today so it can be difficult to decide which ones to use. Here are our 8 favorites that we leverage every day to drive great SEO results for 20North clients. 1. Google My Business Google My Business is a free user-friendly tool that helps businesses and organizations […]

It’s no surprise that the past two years have seen an incredible surge of online activity as online retailers saw a 32% increase in 2020 and almost 40% in Q1 2021. Small businesses were forced to quickly adapt to new conditions as traditional marketing efforts (billboards, trade shows, fairs, etc.) were rendered useless for 6+ […]

Themes: More touchpoints & less friction Data science vs. privacy Decentralization & headless commerce Driving Force: The ecommerce landscape is dynamic, always shifting. We see velocity of those shifts increasing over the next few years, and therefore we see agility and adaptation becoming a necessary competitive advantage. Theme 1: More touchpoints & less friction We […]

Voice SEO is optimizing keywords and phrases for voice searches using voice assistive devices like Amazon Echo and Google Home. Today, voice search is everywhere. And it’s quickly becoming a preferred search method for many consumers as it’s more natural to speak than type. It’s quick, intuitive, and tells people what they really want to […]

When running a business, Google is your best friend, but only if you learn to speak their language. If you are not currently utilizing SEO strategies and taking advantage of the digital landscape, you could be missing out on a massive amount or traffic and revenue. As a society, we are increasingly reliant on digital […]

The pandemic has made eCommerce a more vital part of the economy, faster than most anticipated. This article is going to give an overview on what you need to know about Shopify versus Shopify Plus. In the middle of March 2020 – everything that we knew about how daily life functioned changed. Many people thought […]

What Are Backlinks? Backlinks, also known as inbound or incoming links, are a link from one website to another. When you link to another website, they have a backlink from you and when another website links to you, you have a backlink from them. If you’re trying to optimize your website’s SEO, backlinks are incredibly […]

If you’re thinking about building a new website and can’t decide on the best content management system to use, we’ve put together a list of the 5 best options for your site. Whether you need a site for blogs, marketing, services, or eCommerce, we’ve provided some of the best website platform options for you to […]