5 Important Link Building Strategies

September 23, 2020

When it comes to SEO, it can be difficult to navigate the hundreds of algorithms search engines use to rank websites. Two things, however, have consistently helped improve SEO:  quality content and links from high quality and high authority domains.

Think of a link from a high authority website as a tacit endorsement of your site or content. It’s like a referral from a trusted friend. The search engine sees that link as more important than others.

To succeed at digital marketing, use these SEO tips as part of your link building strategies.

1. Guest Posts

Guest posts are a great way to get backlinks and establish yourself as an expert in your industry at the same time. Find popular websites in your niche and reach out to offer useful content. Make sure you’re providing content that has real value, is unique, and is not a veiled advertisement. Most sites that accept guest posts allow a short blurb about the author, their company, and a link to their site.

Pro Tip:  You can find sites accepting guest posts by using this Google trick. Go to the search bar and enter [ topic + intitle:”write for us” ]. For example, typing in “cybersecurity + intitle:”write for us” will get you more than 2,000 results.

2. Business Directories

Directories are the low hanging fruit when it comes to link building strategies. Aggregation sites in most industries rank high themselves, so a link from them is valued. Most directories will provide free listings or DIY resources to get listed and linked.

One of the key things to keep in mind is consistency. Search engines can punish you in other areas if the information isn’t consistent across directories and other sites. For example, the exact spelling, address, and phone number need to be the same on every directory.

3. Fixing Broken Links

Web managers hate broken links on their sites. It can be a time-consuming process but finding sites in your category that have broken links is a link building strategy that works. You’ll need to identify broken links on a high authority website, create content that could realistically replace the dead link, and then find others linking to that page and ask them to link to you instead.

Pro Tip:  When you find a broken link, use this free Broken Link Checker. It will tell you all the sites that link to the page with the broken link. You can then contact all of them with the same email and save time.

4. Sponsorships

There’s a cost to sponsor events on high-quality sites but it’s a great way to get a link on high authority website. It’s also a good way to introduce your name, brand, and logo to an audience in your niche.

5. Exploit Your Competitors’ Links

Wouldn’t it be great if you could identify sites that link to your competition, but not to you?  Well, you can. Use the Link Intersect tool to find sites linking to your competition but not you. Then, reach out and see if you can provide quality content that can earn you a link.

Optimize Your Link Building Strategies

Building out backlinks to your site or content isn’t a magic bullet. On its own, it’s not going to suddenly rocket your website to the top spot on Google. However, link building strategies are an important part of your digital marketing. Use these five SEO tips as part of your overall SEO strategy and you will improve your ranking.